Anti-diets sound great because they apparently lack everything women hate about diets: food restrictions and control.
Dieting is not easy. It requires planning, focus and a commitment. Women may watch commercials or skim magazine ads of slender models selling dieting supplements or cellulite creams and think, “If I just buy that product, I’ll
look that way.” At least that’s what marketers want you to think.
Don’t kid yourself. Most fitness models spend at least two to three hours a day in the gym coaching their bodies to look sculpted and attractive. Meanwhile, these models eat every meal with a strategy in mind– to eat only enough to sustain optimal energy and maintain their ideal, marketable physique. (I know there are exposés of anorexic or bulimic supermodels, but I’m envisioning fitness models here.)
Looking great is no accident, and it does not happen with creams or pills. Let me impart this fact to you: Fitness models only get paid to sell dieting products and creams after they have trained themselves in the gym and used their own diets to look fabulously fit enough to market a dieting product. It never works the other way around.